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    Hi, I’m Dara,

    I lead UX work that simplifies complex journeys and improves performance.

    Visual Portfolio, Posts & Image Gallery for WordPress
    Promotional card specs showing on a laptop

    Flexible Promotional Card Component
    Mac screen showing the wireframe of the Smartwatch journey in the basket

    Smartwatch Purchase Journey
    Three mega navigation with the links crossed out that I proposed removing.

    Mega Navigation Simplification
    Three homepage with PAYG link

    PAYG Journey Improvements
    A screen grab of the Shortcuts component on the DDS

    Building Scalable Design System Components
    Samsung Homepage takeover mock up design on a laptop
    Conversion & Performance

    Samsung S24 Homepage Takeover

    Dara (Williams) Hodgkinson, Senior UX Designer.

    © 2026 Dara Williams Ltd.
    All rights reserved.

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