I’m a Senior UX Consultant with over 20 years’ experience improving complex digital products and customer journeys across telecom, ecommerce and enterprise platforms.
I lead end to end UX work, from early concept through to delivery, focusing on simplifying complexity, improving conversion and aligning design with real business goals. I regularly work across product, design and engineering teams to shape practical solutions that balance user needs, technical constraints and commercial priorities.
My approach is evidence led. I use analytics, user research and usability testing to identify friction, inform decisions and continuously improve performance.
I’m particularly interested in accessibility, structural UX improvements and creating scalable patterns that raise the overall quality and consistency of digital experiences.
Core expertise:
- Leading end to end UX across complex ecommerce and product journeys
- Identifying and resolving friction using research, analytics and usability testing
- Simplifying complex experiences to improve clarity and conversion
- Aligning stakeholders and shaping direction across product, design and engineering
- Designing within real world technical, regulatory and commercial constraints
- Structuring content and interactions for scalable, consistent design
- Creating reusable patterns and components that improve efficiency and quality
- Driving accessibility and inclusive design improvements
Let’s work together
If you’re looking for support on complex UX challenges, I’d be happy to hear more about your project.