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March 26, 2026 / 0 Comments

Conversion & Performance

Promotional card specs showing on a laptop — Conversion & Performance

Flexible Promotional Card Component

Mac screen showing the wireframe of the Smartwatch journey in the basket — Conversion & Performance

Smartwatch Purchase Journey

Three mega navigation with the links crossed out that I proposed removing. — Conversion & Performance

Mega Navigation Simplification

Three homepage with PAYG link — Conversion & Performance

PAYG Journey Improvements

A screen grab of the Shortcuts component on the DDS — Building Scalable Design System Components

Conversion & Performance

Samsung S24 Homepage Takeover

Dara (Williams) Hodgkinson, Senior UX Designer.

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